Big Promise Headline
Purpose: Immediately tell them the main transformation/win.
Subheadline (Pain Reversal)
👉 Purpose: Call out the pain they’re feeling and flip it into hope.
Pain Points (Bullets or Short Lines)
👉 Purpose
Agitate the frustration they’re already experiencing.
Credibility Reframe
(Why it’s not their fault)
👉 Purpose
Take away blame and position your system as the solution.
The Solution Preview
👉 Purpose
Show what’s inside the freebie (the “steal this” moment)
Value Bullets (The Tangible Wins)
👉 Purpose
Break down what they’ll actually get when they download.
Proof/Authority Line
👉 Purpose: Show they’re not the first to try this (safety).
CTA HOOK
Drop your name and email below, and I’ll send you the exact [promise]