You’re Not Bad at Ads

You’re Just Flying Blind.

You didn't land here by accident..

You saw one of our ads, felt that pang of “this looks like my results” and clicked.

That moment right there?

That’s your first data-driven decision.

Decode My Ads Now

You’re doing everything right… so why isn’t it working?

You’ve boosted posts.
You’ve followed every “Facebook ads guru.”

You’ve duplicated campaigns, changed audiences and still your results make no sense.

Some days your CPMs look amazing, other days your ROAS crashes for no reason.

You start doubting your product, your audience, maybe even yourself.

But here’s the truth..


💡 Your ads aren’t broken.

You just don’t understand what they’re trying to tell you.

👆🏼press play👆🏼

You Don’t Need Another Ad Hack.

You Need a System.

The most successful brands don’t guess.

They read their data.

They know exactly which creative is converting, when to scale and what to fix before it costs them.

That’s what I’ll teach you inside The Ads Lab™ the same framework we’ve used to turn

→ $666 into $4,839

→ $174 into $1,968

→ $342 into $1,905

→ $300 into $1,534

Decode My Ads Now

What’s Inside The Ads Lab™

Learn How To Read Your Numbers, Fix What’s Broken, and Finally Run Ads That Work.

MODULE 1: Build Your Ad System Foundation

• Meta Ads Ecosystem – Learn how the entire system flows


• Pixel Setup – Install and activate your secret weapon


• Custom Conversions – Track the actions that actually matter


• Ad Objectives – Choose the right goals for real growth

MODULE 2: Why Your Ads Aren’t Working (And How to Fix Them)

• Ads Have Changed – What’s working now


• Budget Killers – Sneaky ways your ROAS is tanking


• What Actually Matters – Strategy over spray-and-pray

MODULE 3: Create Your Ad Stack (Video Walkthroughs)

• Engagement Ads – The Warm-Up: Ness’s Viral Framework


• Traffic Ads – The Click Magnet Method™


• Lead Ads – The Magnet-to-Money Map™


• Sales Ads – The Conversion Catalyst™ Framework


• Your Funnel Gameplan – Map your personal 4-Phase Power Funnel™

MODULE 4: The ROAS Lab™ | Spend Smarter

• Budget Bootcamp – Set your spend with confidence


• Advantage+ – When it helps (and when it hurts)


• TOF ➝ MOF ➝ BOF – How to guide your buyers through every level


• Profit Calculator – Know what to scale (and when to kill it)

MODULE 5: Audience Lab™ | Targeting Made Easy

• Targeting Bootcamp – Turn interest into income


• Custom Audiences – Your warm audience goldmine


• Lookalike Audiences – Reach new buyers faster


• Retargeting – How to get your best ROI


• The Full Strategy – Smart stacks that convert

MODULE 6: The Hook Lab™ | Copy That Converts

• Ad Copy Bootcamp – Write words that win clicks


• Hook Lab Breakdown – What makes a scroll-stopper


• Creative Testing – How to scale with what’s working

MODULE 7: The Ads Health Tracker™ | Track Like a Pro

• Ad Health Bootcamp – Decode. Diagnose. Dominate.


• Meta Columns – What to track and why it matters


• Campaign Dashboard – Visualize your winning metrics

MODULE 8: Shopify + Systeme.io | Sell Smarter

• Shopify Strategy – Sell the product, track the profit


• Systeme Strategy – Sell the funnel, scale the journey


• Why We Use Both – The hybrid system behind our results

I NEED THIS!

When You Understand Your Data You Print Results.

Real numbers. Real returns.

These aren’t lucky campaigns.

They’re proof that strategy works.

When you understand what your data is saying, you stop “testing ads” and start printing results.

Every decision becomes intentional.

Every dollar spent, strategic.

And that’s how your ads manager starts looking like this 👇

This is what clarity in ads manager looks like.

I NEED THIS!

Inside The Audience Lab™

you’ll discover exactly where your profitable buyers are hiding without relying on vague interest guesses or outdated lookalikes.

You’ll learn how to..
✨ Layer targeting the way I do so your budget hits buyers, not browsers.

✨ Build precision audience stacks that keep performing week after week.

✨ Save hours by creating perfect-fit targeting in minutes for any niche, product, or service.

Because when you understand who your audience really is your ads stop chasing and start converting.

I NEED THIS!

Inside The Hook Lab™

you’ll learn how to create magnetic messaging that stops the scroll and turns attention into action.

You’ll uncover how to..
✨ Instantly generate high-converting hooks using my proven frameworks (no guesswork, no creative block)

✨ Match your message to your audience’s mindset cold, warm, or hot so every ad hits emotionally and strategically.


✨ Write ads that convert, not just “get clicks.”

Because when your words hit right, your ROAS follows.

I NEED THIS!

The Ad Health Tracker™

is your campaign control centre built to give you the visibility Meta never could.

You’ll instantly see..
✨ What’s performing and what’s draining your budget.

✨ Your ROAS, CTR, CPC and conversion flow at a glance.

✨ Exactly where to focus your time and spend for maximum profit.

No more confusion. No more chaos.


Just one clean dashboard that shows you how healthy your ad account really is so you can make data-driven decisions fast.

I NEED THIS!

Inside The ROAS Lab™

you’ll know exactly how much you can spend based on your profit margins so you stop panicking over budgets and start scaling with confidence.

You’ll learn how to..

✨ Calculate your break-even ROAS before you ever run a campaign.

✨ Set realistic daily budgets that protect profit while fueling growth.

✨ Reverse-engineer your goals and predict your results with precision.

No more guessing games.

No more “hope it works” energy.

Just clear numbers, confident scaling, and strategic profit.

I NEED THIS!

Clarity = Control.

Know what’s working.

Fix what’s not.

"When I joined The Ads Lab I didn’t expect much. I’d already tried courses, followed tutorials, and thought maybe my ads were just cursed.

But I promised myself I’d follow the framework exactly no skipping steps, no guessing.

Within days, everything changed.


My ROAS shot up.

My costs dropped.

And for the first time ever, I understood what my numbers meant.

I’m honestly in shock.

The Ads Lab works and now I know exactly how to make my ads profitable."

-Josie, Ads Lab Member

Your data could look like this next.
Join The Ads Lab™ and learn the system that actually works.

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By purchasing The Ads Lab™, you agree to our Terms & Conditions. All sales are final and non-refundable. Results depend on your own effort and implementation. This program is for personal use only — sharing, duplicating, or reselling any part of the content is prohibited. Enrollment includes access to The Ads Lab™ only and does not include other courses, bundles, or past trainings unless specifically stated.

FAQ'S

What exactly is The Ads Lab™?

The Ads Lab™ is a step-by-step system that teaches you how to decode your ad data and finally understand what’s working, what’s not, and why.


You’ll learn how to track your results like a strategist, build profitable campaigns with clarity, and make smart decisions without wasting money guessing.

This isn’t just another “how to set up ads” course.


It’s the missing link between creative and performance the skill that separates good ads from profitable ones.

Who is this for?

This is for digital creators, brand owners, course sellers, or anyone who’s been running Meta ads but feels confused by the numbers.


If you’ve ever thought..

“My ads look good, but I don’t know if they’re actually working,” this is your course.

The Ads Lab™ gives you clarity, confidence and control over your campaigns so you can finally scale with purpose.

Do I need to be experienced with ads?

No! You just need to have tried ads before (even if it was a single boosted post).
The Ads Lab™ meets you where you are.


You’ll learn to read your metrics, find the story behind your data, and take action like a strategist step by step.

Even if you’ve taken courses before, this one finally connects the dots.

What’s included inside The Ads Lab™?

You’ll get access to 8 in-depth modules covering everything from foundation to scaling plus four powerful bonus tools that make optimization simple.

🧭 The Audience Lab™ - Find your perfect-fit buyers fast

✍️ The Hook Lab™ - Create scroll-stopping, high-converting ad copy

📊 The Ad Health Tracker™ - Instantly see what’s working (and what’s wasting spend)

💰 The ROAS Lab™ - Know exactly what to spend and when to scale

Each one is built to help you run smarter, more strategic ads and finally feel in control of your results.

How long will it take to start seeing results?

Most students start understanding their data within the first few days.

That’s the power of clarity when you know what you’re looking at, you start making better decisions immediately.

And once you apply the frameworks, you’ll see your ads become more consistent, your ROAS rise, and your confidence skyrocket.

How is this different from other Facebook ads courses?

Most courses teach what to click.
The Ads Lab™ teaches you how to think.

Instead of overwhelming you with “ad hacks,” I walk you through how to interpret your numbers, optimize your system, and build a profitable strategy that’s sustainable not random.

Because once you understand your data, you’ll never need another ad course again.

What if I’ve already turned my ads off?

Perfect that means you’re ready to do it right this time.


You’ll learn how to read your past data, find the hidden wins, and relaunch smarter.


Most people shut off profitable campaigns simply because they didn’t know how to interpret the results, that ends here.